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Teams of marketing specialists with a profit driven interest
conceived these schemes as part of a broader strategy creating an ever evolving,
self-endorsing formula for commercial success.
The legacy of such shrewd merchandising left an indelible mark on the generations of kids these toys were made available to.
Whether down to the impact of the toys themselves or the hysteria created by heightened brand awareness certain lines
found their place in toy history long after their shelf life.
Movable Parts will focus on the rich graphic culture of comics, cartoons, film, music & even graphic design itself, which
continues to inspire the production of the plastic primates. [ An Important reference... ]
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